Market Feasibility

There are currently 2 Wal-Mart stores in the Irving city limits. The traffic count at 4100 W Airport Fwy Irving, TX is high during peak store hours, thus creating long lines and severly under stock shelves. The other location in Irving is 10 miles away. With the future Cross Roads development (old Texas Stadium site) in the works, there will be an increased population. Therefore, there is a projected demand for a 3rd Wal- Mart in Irving, TX.

What current customers are saying about the Wal-Mart at 4100 W Airport Fwy location:

Irving Demographics

2012 Snapshot

Population

2012 Population Estimate (NCTCOG) 2010 Population (Census) Growth Rate: 2000 - 2010 2012 Dallas County Population (NCTCOG) Dallas/Fort Worth Metro (CMSA) Population (2010) City Population Rank - County City Population Rank - State City Population Rank - Nation

218,850 216,290 12.9% 2,385,990 6,283,310 3rd largest 13th largest 94th largest

Age Characteristics

Median Age (2010 Census) Male/Female (2010 Census)

31.3 100 males per 100 females

Race/Ethnicity

Racial Breakdown (2010 Census)	White- 53.1% Black- 12.3% Asian- 14.0% American Indian - 0.9% Pacific Island - 0.1% Other- 16.2% 2+ races- 3.5%
Percent Hispanic (2010 Census)	41.1%
Combined Race and Ethncity (2010 Census)	White, NH - 30.8% Black, NH - 11.8% Asian, NH - 13.9% American Indian, NH - 0.4% Pacific Island, NH - 0.1% Other, NH - 0.2% 2+ races, NH - 1.7% Hispanic, any race - 41.1%

Income/Employment

Median Household Income (2008-10 ACS) Median Family Income (2008-10 ACS) Unemployment Rate (Dec 2011, TRACER)

$46.354 $50,609 6.8%

Top Eight Private Employers (alpha order)

The Greater Irving-Las Colinas Chamber of Commerce-2011

Abbott Laboratories Allstate Insurance Company Baylor Healthcare Citigroup Inc. Irving Mall NEC Corporation of American Inc. Nokia Corporation Verizon Corporation  (10,500)